HexaGroup is thrilled to announce it has been named among the finalists in multiple categories for the American Marketing Association (AMA) Houston 2018 Crystal Awards:
G2 Integrated Solutions (G2-IS) - Website and VeriPipe Campaign
- Website
- Most Improved Website
- B2B Marketing Campaign
- Marketing Campaign Small Budget (Under $25,000)
Victory Packaging - Engineering & Design Campaign
- B2B Marketing Campaign
- Online Marketing
Each spring, AMA Houston hands out almost 100 Crystal Awards to Texas’ best and brightest marketers. The Crystal Awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry. The Crystal Awards is the only show in Houston that determines winners based on results. Scores are based on objectives, strategies, tactics, message alignment and results (which receive double weight). Two different judges from outside the Houston market score each entry independently to determine the winners. Winners will be announced at the Crystal Awards Gala 2018 on May 10th.
HexaGroup partnered with G2-IS to develop a new website with improved architecture, user accessibility and SEO ranking. Additional site objectives included increased awareness of G2-IS technology and lead generation. Mauricio Palomino, Vice President at G2-IS, summed up the new website’s results saying, “With our new website, we have managed to reposition our business as a strong and modern source of technical content, and we have already seen increased awareness of our brand in the marketplace.”
For a new G2-IS software product, VeriPipe, HexaGroup's main challenge was to clarify VeriPipe’s value proposition, define a compelling message, and create premium content that would attract prospects and nurture them into leads through automatic workflows. Having identified VeriPipe’s personas/target markets, market size and customers needs to formulate its product positioning, HexaGroup developed an inbound marketing strategy to create awareness. This strategy focused on creating and leveraging informative content pieces including a webinar, infographic, brochure, white paper, emails and blog and social media posts. The campaign results exceeded objectives for all KPIs and allowed G2-IS to jump-start its global awareness campaign and push the VeriPipe software product into the market.
Victory Packaging enlisted HexaGroup to overcome the misconception of being “just a seller of packaging." The challenge was to explain the concept of total cost optimization and communicate its benefits in terms that any potential customer in any industry could easily understand, relate to and desire to pursue. The campaign introduced Victory Packaging as a leader in packaging engineering and design solutions and included an award-winning video, a trade show game, a new website section, an inbound marketing campaign, emails, blog and social media posts, and LinkedIn and YouTube advertising. The campaign results exceeded the objectives for all KPIs and included a 78% increase in website visits and a 19% landing page conversion rate.
About the AMA Crystal Awards
The Houston Chapter of the American Marketing Association is the area’s premier professional marketing organization that provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups, and real-world educational programs. The AMA Crystal Awards are an opportunity to be part of Houston's premier marketing awards program.
