HexaGroup has been named among the finalists in 5 different categories for the 2017 Crystal Awards. AMA Houston's premier event, the awards gala is the largest marketing event in Houston and is attended by more than 650 marketing professionals from almost every industry in the city. It recognizes Houston's best innovative, creative, and results-producing marketing work across a range of categories.
Entries are evaluated for their appeal and results by a panel of professional marketers from AMA chapters and companies across the nation. Expertise of the judges spans the many entry categories. Taking place on May 11, 2017, AMA Houston will announce the winners of the Crystal Awards, including those categories of of which HexaGroup is a finalist.
Website: Business to Business & Most Improved - Kirksey Architecture
Kirksey relied on HexaGroup to improve their website management, increase user friendliness, optimize and expand content, and help them to visually represent the breadth of Kirksey's experience. To generate more ease of maintenance, HexaGroup implemented a new CMS using Kentico, and developed an image cropping tool that could resize all large project images “on the fly” based on page and device viewed on.
Prior to developing the site architecture and SEO strategy, HexaGroup conducted a Clustaar keyword analysis to provide actionable and analytical elements to position Kirksey as a leading architectural firm in its key markets and practice areas. All content was rewritten to be optimized for search engines, as well as to be more conversational and engaging expressing the personality of the firm. The visual design was also enhanced starting with a full redesigned homepage with larger imagery, creating a greater visual impact. HexaGroup created a design concept with a clean/modern look that enabled the user to easily see project information at a glance.
Website: Non-profit - FotoFest 2016 Biennial
HexaGroup developed the FotoFest 2016 Biennial site to be more user friendly and better showcase and celebrate photography while promoting the Biennial theme, “Looking at the Future of the Planet”. A bold and modern space was created to showcase the photographs and content, enabling the visitors, the majority of whom viewing on mobile, to obtain information quickly and effectively. Individual pages were redesigned to include links to information about the artist, participating spaces to view work, at-a-glance maps, and an Online Auction Preview. The use of accent colors with imagery, a rotating homepage carousel, and cross linking created a dramatically enhanced site.
Mobile App: Axalta Mobile App
HexaGroup collaborated with them to create a cutting-edge app that simplified request processes, increased productivity by eliminating wait time for a sample powder, and surpassed their competitors. The app allows users to scan any surface and easily match it to an Alesta stock powder coating hue. Users are given the option to take a photo at the site, choose from a library of photos, browse a color library, store colors to use again later on, and are provided with multiple options for matching colors. With the ability to download on multiple devices, the Axalta Axs app is accessible to Android and Apple users alike. HexaGroup also designed a lead generating capability within the app to advance Axalta's marketing efforts.
Website: SEO - Victory Packaging
HexaGroup worked on solving their SEO related challenges, such as low organic traffic, limited keywords ranking in target market areas, and a lack of a strategic SEO approach. HexaGroup conducted a Clustaar keyword analysis to identify search trends and competitive landscape to develop an SEO strategy. Optimizing new content and existing content was the next step to improving their site, along with implementing internal linking techniques. As a result, their organic traffic and keyword rankings increased immensely.
About AMA Crystal Awards
The Houston Chapter of the American Marketing Association is the area’s premier professional marketing organization that provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups, and real-world educational programs. The AMA Crystal Awards are an opportunity to be part of Houston's premier marketing awards program.
