Pentair Valves
HexaGroup received two Gold Awards of Excellence in the Websites – Corporate Communications category and the Websites – Manufacturing category for its work on the Pentair Valves website at the 22nd Annual Communicator Awards, a leading international creative awards program overseen by the Academy of Interactive and Visual Arts (AIVA).
Pentair Valves & Controls relied on HexaGroup to create a concept that would differentiate the company and increase its lead over competitors. Prior to developing the site architecture and SEO strategy, HexaGroup conducted market analysis to determine what web users are looking for. HexaGroup defined a keyword universe of 5,143 keywords with monthly volumes of 1,335,000 queries per month. Armed with a clear understanding of the target audiences, HexaGroup completely redesigned valves.pentair.com with a new look and unique design to meet the needs of the Pentair audience.
HexaGroup worked with the Pentair Valves & Controls marketing team to differentiate Pentair from competitors and improve the way Pentair presents its many brands, products and services as well as the numerous industries the company serves.
Through modernized design, improved search engine rankings and message alignment, HexaGroup delivered the desired results. Efficient, beautiful and user friendly, the new valves.pentair.com provides potential and current clients with the most up-to- date information on products and services to ensure the best user experience. Pentair Valves & Controls has reported that it has experienced great success with the website thus far, receiving positive feedback from employees, customers, and even competitors praising the site for its state-of-the-art UI and UX. Pentair Valves & Controls’ online presence is also increasing as it sets itself apart in the digital marketplace. Organic search is now the leading traffic source, bringing 74.3% of overall traffic. The Pentair Valves website was also a finalist in the Website: B2B Agency category of the 2016 AMA Houston Crystal Awards.
Le Mistral
For its work on the Le Mistral website, HexaGroup received a Gold Award of Excellence in the Websites – Restaurant category for its work on the at the 22nd Annual Communicator Awards and a Crystal Award in the Website: Small Budget category at the 30th Annual AMA Houston Crystal Awards.
Le Mistral tasked HexaGroup to create a concept that would differentiate Le Mistral and represent the restaurant’s quality and philosophy. HexaGroup conducted market analysis to determine what web users are looking for in the Houston high-end restaurant market and proceeded to develop the site architecture and SEO strategy,
HexaGroup worked with the owners of Le Mistral, David and Sylvain Denis, to differentiate Le Mistral from competitors and give a digital representation of the owners’ philosophy and the restaurant’s unique culinary experience.
A complete redesign, search engine optimization and creative messaging that conveyed the Le Mistral brand as an extension of Chef David’s personality exceeded expectations. The new lemistralhouston.com provides potential and current customers with the most up-to-date information on its menus and events to ensure the best user experience. The site is successfully attracting new visitors from its target market. Organic search is now the leading traffic source at 61.7% and Le Mistral’s keyword rankings are improving with the site ranking for almost 100 targeted keywords on the first two pages of Google.
Communicator Awards - Silver Awards of Distinction
HexaGroup was also recognized with Silver Awards of Distinction for the following work at the 22nd Annual Communicator Awards:
- HexaGroup
Websites - Professional Services, Websites - Marketing, & Websites - Web Applications/Services - Cause Buy
Corporate Identity - Design - Ronzoni
Websites - Food and Beverage - Victory Packaging CORRcrate
Online Advertising & Marketing Campaign B2B - Pentair Valves
Websites - Visual Appeal
About The Communicator Awards
The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
