2018 has undoubtedly brought changes and new trends to the digital marketing landscape. But one tool needs to be on your radar right now – video marketing. Online video viewing is increasing lately, and for good reasons.
Whether you’re B2B or B2C, video content is important to your business. After all, 81 percent of businesses are already using video marketing to drive conversions. You don’t want to be left out, do you?
If fear of missing out isn’t enough to convince you, here's our top five reasons you should implement video content into your marketing plan:
Holds Attention
Sure, content will always be king, but video has proven to hold more consumers’ attention. 65 percent of users view over ¾ of an online video. While blog posts, white papers and your website content are still vital, video content can better explain difficult topics or make a boring subject more interesting through animation.
Increases Engagement
Online users are bombarded with endless amounts of information every day. With so many businesses fighting for exposure, online video is a smart way to stand out from chatter.
On social media alone, video has a way of grabbing attention that content or pictures don't. With algorithms changing and constant social media updates, it can be tough to figure out what will inspire users to engage with your posts. But no need to fear: the engagement rate for social video content is projected to increase throughout 2018.
Boosts SEO
Video marketing is a proven way to boost your SEO. By incorporating video content into your website and using YouTube to display your videos, you multiply your chances of getting ranked on the first page of Google by 53. The reason for this is twofold: users are spending more time on your site by watching videos, which tells search engines that your site is trusted, and Google’s ownership of YouTube has increasingly influenced how videos affect SEO.
But be sure to optimize your videos. You should add compelling titles, descriptions and keywords to improve your chances of getting ranked. You can also transcribe your videos or include videos with your blog posts to further optimize the video.
Easily Digestible on Mobile Devices
With smartphone users on the rise each year, it has become more important to make your content marketable to a mobile audience. Most mobile users watch videos on their devices. Smartphone users are more likely to feel personally connected to brands. You can take advantage of this by creating videos that make mobile users have an unforgettable personal experience with your products or services.
Saves Time on Editorial Ideas
Having a hard time coming up with online video topic ideas? No problem! You can start by repurposing existing content on your website and social media channels.
Take a look at your current blog articles to see what would make an interesting video topic. You can also look over your social media posts to see which subjects had the highest engagement rates. After a content audit, you can fill your video editorial content calendar in no time.
Ready to Get Started?
Now that you’re convinced, you’ve taken the first step on your video marketing journey. If you need help producing your videos or incorporating video into your marketing strategy, HexaGroup is your answer.
Contact us and let us make your video marketing take off.
