Background
Based in Houston, TX, Kirksey is a true, multidisciplinary firm with a diverse portfolio of projects in architecture, design, interior design, master planning, and programming. Since 1979 Kirksey has grown into a leader in Texas’ architectural field, designing and managing thousands of projects in more than 10 different markets.
Objectives & Challenges
While Kirksey had flourished as a firm, its website had become outdated and was not reflective of the caliber of their work. It was challenged with the following:
- Website Management Issues: Their website lacked functionality, wasn’t easy for visitors to navigate, and the site UI/UX were in need of improvements.
- Not User Friendly: The navigation pane was not functioning properly and the search box was not easy to find, making it difficult to explore projects.
- Lacking in Visual Appeal: As a design firm, having a visually appealing website is anticipated; however, their site’s appeal and distinction were not reaching the standards they had set for themselves.
- Content: Kirksey’s site had shallow and uninformative content that was not optimized for search engines. It lacked visual appeal and the remaining body copy was neither compelling nor representative of the Kirksey brand, culture or expertise.
Solution
HexaGroup replaced the outdated CMS with Kentico Web Content Management System allowing the client to easily update all aspects of their website and tag related content, such as projects and news items to improve visitors’ usability. Website content was rewritten for a better user experience and optimized for search engine rankings. An SEO strategy was developed through our Clustaar market analysis, which allowed us to gain insight into the size of Kirksey’s market, key search trends, and competitor positioning. HexaGroup developed the visual design based on Kirksey’s corporate identity giving the site a cleaner and more modern look that visually represented the breadth of Kirksey’s architectural experience.
Results
Since its launch at the end of Dec 2016, the website has already achieved the following successes:
- Increase in Average Monthly Traffic
- Increase in overall Keyword Positioning
- Ranking for keywords in practice area specialties
- Mobile Users: More than quadrupled compared to previous
- Client satisfaction with website management and marketability
Proven Methodology. Amplified Results.
At HexaGroup, performance is in our DNA. We’ve spent the last two decades honing a six-step marketing methodology that balances proven best practices with each client’s unique objectives. Armed with in-depth knowledge of the energy, technology and professional service sectors, our team hits the ground running to achieve your KPIs.
Marketing Performance. Period.
